My Personal Philosophy Of Nursing - 1198 Words

Personal Philosophy of Nursing For me, nursing is more than just getting your degree and earning that title as a â€Å"Nurse†. I personally chose the nursing field because being able to help those is need is what I love to do most, not for the title. Sure, I can be recognized as Kayla Campbell, a leader, sister, daughter, friend, and many other titles, and I believe that all of these titles have helped transform me into the person I am today. Being a nursing student, I have quickly realized that the patient you are caring for should be more than just one of your patients you are taking care of, more than just a room number, and more than just a typical spot to stop when doing rounds. Nursing, to me, is all about building relationships and trust†¦show more content†¦One of the biggest duties for nurses is to take care of their patients to the best of their ability, no matter their age, race, gender, and spiritual beliefs. Assumptions or Underlying Beliefs The meaning of Nursing has drastically changed over the course of the years, but patient security, safety, and quality patient care have always been an important aspect of nursing. According to the American Journal of Nursing, â€Å"The nurse, in all professional relationships, practices with compassion and respect for the inherent dignity, worth, and uniqueness of every individual, unrestricted by considerations of social or economic status, personal attributes, or the nature of health problems (Daly et al., 2011).† It is important for nurses to treat and respect each and every patient with respect, keeping in mind their needs, religious beliefs, personal choices, and values. Even though the nurse may not agree with the choices that the patient made, it is important that the patient still receives respect. Not every patient coming through the doors of the hospital are going to have the same values and beliefs, but the healthcare team should work together and do their parts to help the patient in every aspect. In a recent 2017 nursing journal, When Nursing Teamwork Suffers, explains that effective nursing teamwork has been linked to high job satisfaction, less nurse turnover, better patientShow MoreRelatedPersonal Nursing Philosophy : My Personal Philosophy Of Nursing1475 Words   |  6 PagesPersonal Philosophy of Nursing When one thinks of a nurse they often think of a caring, compassionate, knowledgeable individual. They don’t often think that every nurse comes from different situation, past experiences, and life changing events that make nurses who he or she is. Everyone on this earth is unique and has something to contribute. The same goes for patients. Each patient has a different background and have different interests which make them who they are. In order to give the optimalRead MorePersonal Nursing Philosophy : My Personal Philosophy Of Nursing1190 Words   |  5 PagesPersonal Philosophy of Nursing Megan A. Farrell Moberly Area Community College Introduction I, Megan Farrell, am currently a Licensed Practical Nurse at a treatment center that works with prisoners. I accepted a clinical positon here as a graduate, but plan to work in a hospital setting once I have become a Registered Nurse working in the Intensive Care Unit. I quickly worked my way up the latter from the clinic nurse to the Chronic Care nurse and I am quite passionate about furtherRead MoreMy Nursing Philosophy : My Personal Philosophy Of Nursing1093 Words   |  5 PagesPhilosophy is a distinct disciple on its own right, and all disciplines can claim their own philosophical bases that form guidelines for their goal† (Meleis, 2012, p. 28). In simpler terms, philosophy is your worldview and thought process of life. Our philosophy transcends into our beliefs and values’, examining our philosophy allows us to discover what is important to us and helps define priorities and goals (Meleis, 2012, p.28). Being aware of our philosophy creates individuality in each personRead MoreNursing Philosophy : My Personal Philosophy Of Nursing932 Words   |  4 PagesMy Philosophy of Nursing My personal philosophy of nursing began at an early age watching my mother volunteer for 25 years on the local rescue squad, following in the footsteps of her mother. I learned that helping others in a time of need should always be a priority. Respect and dignity should always be shown to people, no matter the who they are or where they are from. I have and will continue to show compassion for others while administering professional holistic care, guided by the AmericanRead MoreMy Personal Philosophy Of Nursing1304 Words   |  6 PagesMy Personal Nursing Philosophy A nursing philosophy is concepts or values that a nurse embraces within his/her practice and allows these concepts and values to shape the way he/she practices nursing and drives the purpose of their nursing care. It is important for each nurse to develop his/her philosophy of nursing to be a purpose driven nurse. Each nurse will have his/her own nurse philosophy because each believes differently. Nursing philosophies might come from different understandings butRead MoreMy Personal Philosophy Of Nursing1053 Words   |  5 PagesThis aforementioned are the podium upon which the value and philosophies of the success of each profession is based. These philosophies and values do not operate in a vacuum. They influence the way which professionals carry out their day to day activities for maximum success. Consequently, Nursing and Nurses are not immune to the great influence of values and philosophies, be it at personal or corporate levels. This is because, nursing as a profession d eals with the constant interaction with patients;Read MoreMy Personal Philosophy Of Nursing949 Words   |  4 PagesMy Personal Philosophy of Nursing My inspiration to pursue a career in Nursing began at a young age, after reading the biography of Florence Nightingale. I was in middle school, and intrigued at her courage, and dedication to care for the sick. As I entered college, and into a formal nursing education program, I still viewed nursing as, the care provided to another in need. Without my knowing, I was developing a philosophy of nursing for myself. As the years passed, I began to realize that nursingRead MoreMy Personal Philosophy Of Nursing1676 Words   |  7 Pagesfamous philosophies and a personal nursing philosophy is presented, including the personal definitions of the four phenomena of nursing namely person, environment, health, and nursing. The said philosophy will then be compared to other professionally-acclaimed philosophies. Included in the discussion is the importance of a nurse’s role in providing health care to persons, family, and the society and how it is able to address problems in the face of cultural and spiritual differences. Personal PhilosophyRead MoreMy Personal Philosophy Of Nursing1081 Words   |  5 PagesRunning head: PERSONAL PHILOSOPHY OF NURSING 1 PERSONAL PHILOSOPHY OF NURSING 6 Personal Philosophy of Nursing Caroline Thiongo BSN V Millers College of Nursing Abstract This paper explores my personal nursing philosophy that I will convey in my career of nursing. It is my belief that nursing is a commitment to public service and a desire to help those in need. Nursing is a discipline of knowledge acquired both through formal education and through life experiences. The sum of these parts continuesRead MoreMy Personal Philosophy Of Nursing1330 Words   |  6 PagesMy Personal Philosophy of Nursing The purpose of this essay is to depict the personal philosophy of nursing and any future aspirations I have acquired in my first semester of nursing school. Before I can create my own philosophy of nursing, I must first understand and define what philosophy is and how it relates to nursing. According to  the Oxford Dictionary, philosophy is â€Å"the study of the fundamental nature of knowledge, reality, and existence, especially when considered as an academic discipline†

Poverty and Exclusion in Global World

Question: Discuss about the Poverty and Exclusion in Global World. Answer: Introduction: The evolution of mankind since time immemorial has concomitantly leaded to the emanation of several problems that thwart their existence gravely. One such problem pertinent to the modern times refers to the issue of global poverty that in general is attributable to the low income in individuals and simultaneously account for several other worst consequences. After revision of the poverty line was made, as per the World Bank data poverty may be equated to the condition in which a person earns his or her livelihood on less than 1.9 international $ per day. Adjustments of international dollars are made in congruity with the price differences across nations as well as across time. 766,600,000 people worldwide dwell in extreme poverty situation according to the data furnished for the year 2013. The data available from the World Bank sources have identified certain nations where a bulk of the population is thriving in circumstances of extreme poverty. The African nations such as Madagascar , Malawi, Congo, Zambia, and Mozambique are the ones to get worse affected because of brimming issue associated with poverty (ourworldindata.org, 2017). Although the technological advancement, economic growth together with increased exposure to quality healthcare and education facilities has cut down the rates of poverty significantly as was prevalent past three decades ago, yet the problem has not eradicated completely. These positive changes have paved the way for the realization of common good surpassing the benefits borne out of surpassing only ones individual good. The utilitarian concept is thus applicable to acknowledge the benefits or utilities relevant to the society as a whole encompassing all or most member of the concerned community. Looking into the global perspective the issues associated with poverty normally comprise of unemployment, socio-economic disparity, social exclusion and inequality. The fundamental differences prevalent in the developed industrialized nation s and the developing countries on matters related to poverty generate from causes such as delayed modernization, dearth of skilled workforce, lack of education and unavailability of requisite resources. The vital aspects of the social, economic and political scenario relevant to a country play a crucial role in predicting the venerable outcomes (Bhalla, Lapeyre, 2016). Over the world, the world leaders, activists and the people engaged in providing equitable resources for one and all are now putting in immense efforts to narrow these differences. The World Health Organization (WHO) is among the forerunners in this field to advocate globally acceptable healthcare initiatives, offer regional initiatives and directs support to the authorities in the developing countries in order to address and resolve the needs of the poor people. Poverty and ill health are intimately related due to accessibility issues resulting from paucity of adequate healthcare facility, lack of provision for a de cent home, clean water and proper sanitation (www.who.in, 2017). A positive environment generally facilitates the curtailing of the poverty issues through promotion of an equitable society. Other world agencies are in constant appraisal to put in endeavors that are rational, pragmatic and most suitable to mitigate the global concerns on a larger context by virtue of constant campaigns, monitoring programs and appropriate poverty reduction strategies. Therefore, in this regard a global and more insightful approach coming from the collaborative efforts from all participant countries concerned is desirable to harbor positive outcomes. A holistic outlook towards ameliorating the rates of poverty is absolutely necessary. First and foremost, creation of job opportunities will suffice the problem to a larger extent, given that one of the important causative factors for poverty is unemployment. A politically sound and conflict free environment is other necessity that needs for in depth and careful attention from all ends concerned. Hence, both the governmental and non-governmental contributions are equally sought to bring about the requisite changes in the social scenario. The developed nations should work hand in hand with the organizations engaged in the working for the poor, needy and distressed by means of providing technical and technological support to tackle the issues. Recent coalitions between world superpowers with those in the developing countries are already in progress, however more effective and long term objectives are required to create an equitable society devoid of any exclusion where benefits will be shared and enjoyed by everyone alike irrespective of their nationalities, caste or creed. The central focus in this respect should emphasize upon health and nutrition, educational intervention, provision for credit and basic insurance in terms of working capital thereby ensuring protection against possible risk (Smith, 2015). The dream of a poverty free society may be a matter of utopia for now, but collaborative and goal driven efforts that are already in vogue globally hold the potential to transform it into reality relying on the egalitarian principle. References Bhalla, A. S., Lapeyre, F. (2016).Poverty and exclusion in a global world. Springer. Ourworldindata.org,. (2017). World Poverty. Our World In Data. Retrieved 21 January 2017, from https://ourworldindata.org/world-poverty/ Smith, S. C. (2015).Ending global poverty: A guide to what works. Macmillan. Www.who.in,. (2017). WHO | Poverty and health. Who.int. Retrieved 21 January 2017, from https://www.who.int/hdp/poverty/en/

Acct Hw Chap Solutions Essay Example Essay Example

Acct Hw Chap Solutions Essay Example Paper Acct Hw Chap Solutions Essay Introduction For example, when a company carries a high level of long-term debt relative to assets, it has lower solvency, Information on long-term obligations, such as long-term debt and notes payable, in comparison to total assets and stockholders’ equity can be used to assess resources that will be needed to meet these fixed obligations (such as interest and principal payments). 3. Financial flexibility is the ability of an enterprise to take effective actions to alter the amounts and timing to cash flows so can respond to unexpected needs and opportunities. An enterprise with a high degree of financial flexibility is better able to survive bad times, to recover from unexpected setbacks, and to take advantage of profitable and unexpected investment opportunities. Generally, the greater the financial flexibility, the lower the risk of enterprise failure. 4. Some situations in which estimates affect amounts reported in the balance sheet include: (a) allowance for loan losses. (b) deprecia ble lives and estimated salvage values for plant and equipment. (c) warranty returns. (d) determining the amount of revenues that should be recorded as unearned. When estimates are required, there is subjectivity in determining the amounts. Such subjectivity can impact the usefulness of the information by reducing the reliability Of the measures, either because Of bias or lack of verifiability. . An increase in inventories increases current assets, which is in the numerator Of the current ratio. Therefore, inventory increases Will increase the current ratio. In general, an increase in the current ratio indicates a company has better liquidity, since there are more current assets relative to current liabilities. Acct Hw Chap Solutions Essay Body Paragraphs Note to instructors-?when inventories increase faster than sales. This may not be a good signal about liquidity. That is, inventory can only be used to meet current obligations when it is sold (and converted to cash). That is why some analysts use a liquidity ratio-?the acid test ratio-?that excludes inventories room current assets in the numerator. 6. Liquidity describes the amount of time that is expected to elapse until an asset is converted into cash or until a liability has to be paid. The ranking of the assets given in order of liquidity is: (1) (d) Short-term investments. (2) (e) Accounts receivable. (3) (b) Inventories. (4) (c) Buildings. (5) (a) Goodwill, Questions Chapter 4 (Continued) 7. (I) (2) (3) The values stated are generally historical and not current or fair value. Estimates have to be used in many instances, such as in the determination Of collectivity Of receivables or finding he approximate useful life of long-term tangible and intangible assets. Many items, even though they have financial value to the business, presently are not recorded. One example is the value of a commands human resources. 8. Some items of value to technology companies such as Intel or IBM are the value of research and development (new products that are being developed but which are not yet marketable), the value of the Wanderlust capital† of its workforce (the ability of the companies’ employees to come up with new ideas and products in the fast changing technology industry), and the value of the many reputation or name brand (e. G. , the â€Å"Intel Inside† logo). In most cases, the reasons why the value of these items is not recorded in the balance sheet concern the lack to reliability tooth estimates tooth future cash flows that will be generated by these â€Å"assets† (for all three types) and the ability to control the use of the asset (in the case of employees). Being able to reliably measure the expected future benefits and to control the use of an item are essential elements of the definition of an asset, according to the Conceptual Framework. 9. Classification in financial statements helps users by grouping items with similar heartsickness and separating items with different characteristics. Current assets are expected to be converted to cash within one year or one operating cycle, while property, plant and equipment, will provide cash inflows over a longer period of time. Thus, separating long-term assets from current assets facilitates computation of useful ratios such as the current ratio. 10. Separate amounts should be reported for accounts receivable and notes receivable. The amounts should be reported gross, and an amount for the allowance for doubtful accounts should be deducted. The amount and nature Of any annotated achievable, and any amounts pledged or discounted, should be clearly stated. II. Available-for-sale securities should be reported as a current asset only if management intends to convert t hem into cash as needed within one year or the operating cycle, whichever is longer. If available-for-sale securities are not held with this expectation, they should be reported as long-term investments. 12. The relationship between current assets and current liabilities is that current liabilities are those obligations that are reasonably expected to be liquidated either through the use of current assets or the creation of other current abilities. 3, The total selling price of the season tickets is (10,000 X $1 Of this amount, has been earned by 12/31/08 (18/40 x The remaining should be reported as unearned revenue, a current liability in the 12/31108 balance sheet (22/40 X 14. Working capital is the excess of total current assets over total current liabilities. This excess is sometimes called net working capital, with current assets and current liabilities being the components of working capital. Current assets and current liabilities consist of items that will be converted into c ash or paid within a year or he operating cycle, whichever is longer The working capital components are the financial resources utilized by an enterprise in its operating cycle. 2008 Questions Chapter 4 (Continued) 15. (a) (b) (c) (d) (e) (f) (g) (h) (i) 16. (a) (b) (c) (d) (e) (n (g) Stockholders’ Equity. â€Å"Capital stock shares) reacquired and held in treasury-?at cost,† Note: This is a reduction of stockholders’ equity. Current Assets. Included in â€Å"Cash. † Investments. â€Å"Land held as an investment. † Stockholders’ Equity. Appropriation for bonded redemption† or â€Å"Appropriation for sinking fund. † Long-term debt (adjunct account to bonds payable). Amortized premium on bonds payable. † Intangible Assets, â€Å"Copyrights,† Investments. â€Å"Employees’ pension tuned,† with substations of â€Å"Cash† and â€Å"Securities† if desired, (Assumes that the company still owns t hese assets,) Stockholders’ Equity. â€Å"Premium on capital stock† or â€Å"Additional paid-in capital in excess of par value,† Investments, Nature of investments should be given together with parenthetical information as follows: â€Å"pledged to secure loans payable to banks. Allowance for doubtful accounts should be deducted from accounts receivable. Merchandise held on consignment should not appear on he consignee?s balance sheet except possibly as a note to the financial statements. Advances received on sales contract are normally a current liability and should be shown as such in the balance sheet. Cash surrender value of life insurance should be shown as a long-term investment. Land should be reported in property, plant, and equipment unless held for investment. Merchandise out on consignment should be shown among current assets under the heading Of inventories. Pension fund on deposit With trustee should be shown among nonoccurrence assets under a sepa rate heading or grouped with similar funds and opposite in investment section. Note: Some pension funds are not reported on the balance sheet. This situation occurs when the company funds the pension plan through another party such that the company loses control over the funds. Franchises should be itemized in a section for intangible assets. Accumulated depreciation of plant and equipment should be deducted from the plant and equipment accounts. Materials in transit should not he shown on the balance sheet of the buyer, it purchased f. o. B. Destination. Trade accounts receivable should be stated at their estimated realizable value. The method most generally followed is to deduct trot the total accounts receivable the amount to the allowance for doubtful accounts. Land is generally stated in the balance sheet at cost. Inventories are generally stated at the lower of cost or market to provide for any possible losses and to avoid the anticipation of profits not yet realized, Trading securities consisting of common stock are generally stated at fair value. Prepaid expenses should be stated at cost less the amount apportioned to and written off over the previous accounting periods. (h) (i) 0) 17. (a) (b) (c) (d) (e) 18. Assets are defined as probable future economic benefits obtained or controlled by a particular entity as 3 result Of past transactions or events. If a building is leased, the future economic benefits of using the building are controlled by the lessee as the result Of a past event (the signing Of a lease agreement). 2008 4-6 Questions Chapter 4 (Continued) 19. Zigzag is incorrect. Retained earnings is a source to assets, but is not an asset itself. For example, even though the funds obtained from issuing a note payable are invested in the business, the note payable is not reported as an asset. It is a source of assets, but it is reported s a liability because the company has an obligation to repay the note in the future. Similarly, even though the earnings are invested in the business, retained earnings is not reported as an asset It is reported as part of stockholders’ equity because it is, in effect, an investment by owners which increases the ownership interest in the assets of an entity. 20. The notes should appear as long-term liabilities with full disclosure as to their terms. Each year, as the profit is determined, notes of an amount equal to two-thirds of the year’s profits should be transferred from the long-term liabilities to current liabilities until all of the totes hue been liquidated. 21. The Alton Z score is a measure Which indicates a company’s financial distress. The measure is computed as: Z= Working Capital Total Assets Retained Earnings BIT Sales NV Equity Total Liabilities Balance sheet information used includes: Current assets, Current liabilities, Total assets, Retained earnings, and Total liabilities. 2, â€Å"Subsequent events’ are of vivo types: (1) Those which affect th e financial statements directly and should be recognized therein through appropriate adjustments. (2) Those which do not attest the tangential statements directly and require no adjustment to the account balances but whose effects may be significant enough to be disclosed with appropriate figures or estimates shown. (a) Probably adjust the financial statements directly. (b) Disclosure, (c) Disclosure. (d) Disclosure. (e) Neither adjustment nor disclosure necessary. F) Neither adjustment nor disclosure necessary. (g) Probably adjust the financial statements directly. (h) Neither adjustment nor disclosure necessary. 23 Some of the techniques of disclosure for the balance sheet are: l. Parenthetical explanations. 2. Notes to the financial statements. 3. Supporting schedules. Cross references accounts (see page 169) and contra and adjunct accounts. 24 A statement entitled â€Å"Summary of Significant Accounting Policies† would indicate the basic accounting principles used by that enterprise. We will write a custom essay sample on Acct Hw Chap Solutions Essay Example specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Acct Hw Chap Solutions Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Acct Hw Chap Solutions Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

The NAFTA Act of 1993 essays

The NAFTA Act of 1993 essays In 1993, the North American Free Trade Agreement (NAFTA) was passed. Included was a gradual removal of tariffs on various goods traded between Mexico, Canada and the United States. The first implementation of these tariff removals began on January 1, 1994. According to the U.S. information service, "Under the NAFTA, all non tariff barriers to agricultural trade between the United States and Mexico were eliminated. In addition, many tariffs were eliminated immediately, with others to be phased out, resulting in full implementation of all agricultural provisions by the year 2008." (Economic Perspectives, June 1996) It may be worth noting, in the aftermath of the recent outbreak of mad cow disease in a northwestern United States dairy herd that among the tariffs removed, making trade easier and more profitable for Canada, were restrictions and tariffs on agricultural products, including cattle. The infected cow was traced to a dairy cow producer in Canada. Since 1989, a U.S.-Canada Free Trade Agreement had been in effect; all the provisions incorporated in that, including tariffs, had been incorporated into NAFTA all tariff affecting agricultural trade between those two signatories to NAFTA had been removed by January 1, 1998. (Economic Perspectives, June A similar process was instituted, under NAFTA, regarding Mexico. All non tariff measures affecting agricultural trade between the U.S. and Mexico were eliminated in that first round, on January 1, 1994. Tariffs were to be eliminated in phases, with some tariff removed almost immediately. On January 1, 1996, the third round of tariff cuts with Mexico went into effect. Duty-free U.S. access increased 3 percent under Mexico's tariff- rate quotas covering corn, dried beans, poultry, barley, animal fats, eggs, and potatoes. (Economic Perspectives, June 1996) USAID noted that both Mexico and the U.S. have...

The Relationship Between Women in Various Dimensions Research Paper

The Relationship Between Women in Various Dimensions - Research Paper Example The European community had a different perception of feminism besides advocating equal rights granted to men. The Europeans definition of feminism expressed â€Å"womanliness† that exhibited sexual diversity. With that regard, the feminist critiqued social structures and institutions for failing to provide opportunities for women with respect to their gender status. In this aspect, the goal of feminist does not focus on promoting rights and privileges granted to men but to have institutions and social structures that are inclusive of women. For example, they are supporting state subsidies of all mothers. Definition of feminism takes into consideration the roles of women in society. Every society has specific roles for men or women. The advocate of â€Å"relational feminism† demanded the freedom of women to participate in all professions and be freed from the confines of the households. Therefore, feminism focuses on the privileges of women to take part in voting, having rights, etc. It supports the establishment of social structures and institutions that can promote women to be more self-reliant, and they are competing for the same ranks with men in all aspects of life. The other aspect the definition of feminism takes into consideration is how women should or should not be considered or treated thus it establishes an ideology of fairness or morality. It sets standards of justice that defines how women should be viewed and treated in society. Feminism focus on promoting peace between men and women and advocates respects for women and abolishment of the oppressive culture such as women beating.

Damage Caused By Oil Spills Essay Example | Topics and Well Written Essays - 1000 words

Damage Caused By Oil Spills - Essay Example In terms of property damage, there are certain laws that have been enacted owing to which people can claim for damages caused by the negative approach or negligence. However, individual or business units often deny the claim against a particular damage. This can be apparently seen in the cases of LOVELACE v. FIGURE SALON, INC and NATIONAL CANDY WHOLESALERS, INC. v. CHIPURNOI, INC. In this particular case held in the Court of Appeals of Georgia, the plaintiffs i.e. Marilyn Lovelace and her husband prosecuted a fitness facilities business run by named My Fair Lady. The business provides fitness equipment to its clients with the aim of improving their health and fitness. However, Marilyn Lovelace got injured from the equipment provided by My Fair Lady. The business further denied from entertaining any of the claims of the plaintiff on the ground of the contract signed amid the two parties. The defendant claimed that the contract signed by the plaintiff clearly mentioned that the use of the equipment by the customers for any exercise is entirely at their own risk. Hence, the defendant denied entertaining any claim of the plaintiff on the aforementioned ground (Leagle, Inc. 2014). In this particular case, National Candy Wholesalers, Inc (NCW) had taken a particular space of Atlanta Civic Center for lease. The company further provided a portion of the lease space to manufacturers of candies to showcase their products among which Chipurnoi was also included.

Brand Management Across Geographic Boundaries and Market Segments Essay Example for Free

Brand Management Across Geographic Boundaries and Market Segments Essay Apples encouragement of differentiation between product designs and its promotion of secrecy around new product launches heightens the Apple mystique. These create the Apple halo effect, where a buyer of one Apple product has a high probability of returning to Apple for other products as well. Apples has emphasized its unique retail stores through design for several of its flagship locations as well as tailoring the retail experience to include product test drives, classes and workshops geared teaching users about its products. With relatively light presence in lower-margin, higher-growth geographic areas, Apple will experience less of its halo effect and reduced product/brand recognition, lowering sales potential. With China and India estimated to make up about 66% of PC market growth through 2010, this could be a significant challenge for Apple. Competition Against the Mac: Apples position is improving in the worldwide PC market; the Mac still represents a small fraction of the overall PC market. Apple enjoys a unique advantage of having something of a niche market without needing to compete directly with Hewlett-Packard Company (HPQ) and Dell (DELL) and Microsoft (MSFT) operating systems for enterprise endorsement. Against the iPod: Although Apple remains the industry leader in PMPs, the competition is making significant gains. The popularity of flash-based PMPs is problematic for Apple, which has much stronger market presence in hard-drive based (HDD) players. To combat this, Apple may release a new flash-based line of players. Apple in the Living Room Apple’s iPod and iTunes are a powerful combination that fosters a network style of increasing returns. By selling iPods, Apple increases the consumer demand for music from iTunes. By placing more musical choices on iTunes there is more demand for iPods. Apple is shooting for the digital living room of the future. For example, Apple just released a â€Å"boom box† portable version of the iPod. This comes with a remote control. Apple is clearly trying to develop a stronger core competency in the entertainment area. Style at a Premium Apple’s products are trendy and stylish. After Jobs returned in 1997, Apple retained a special designer called Jonathan Ive to differentiate their computers. Ive’s design of the iMac included clear colorful cases that distinguished Apple computers. Apple positions its Macintosh computers as higher quality and higher price. HP, Dell, and other PC manufacturers are pricing many systems. Although the Mac Mini is a base model with few features, it comes in a very small and distinctive package. Apple portrays this computer as â€Å"Small is Beautiful†. (Apple) Likewise, the iPod Shuffle was Apple’s first entry of flash-memory-based portable music players. Apple and the Digital Lifestyle Apple not only dominates the music player market, its iLife suite provides consumers with easy-to-use software for music and video composition. With â€Å"podcast† a household word, Apple’s Garage Band application makes the recording of podcasts and music very easy. Operating Segments Apple breaks its sales into five â€Å"operating segments†. The chart below shows the sales by segment for each year 2002-2005. On a percentage basis, only the retail segment appears to be outperforming the others. Differentiation Apple pioneered the PDA market by introducing the Newton in 1993. Later, Apple introduced the easy-to-use iMac in 1998, and updates following 1998. In 2001, Apple hit another important historical point by launching iTunes. This marked the beginning of Apple’s new strategy of making the Mac the hub for the â€Å"digital lifestyle†. Apple then opened its own stores, in spite of protests by independent. Then Apple introduced the iPod, central to the â€Å"digital lifestyle† strategy. Philip W. Schiller, VP of Worldwide Product Marketing for Apple, stated, â€Å"iPod is going to change the way people listen to music.† He was right. Apple continued their innovative streak with advancements in flat-panel LCDs for desktops in 2002 and improved notebooks in 2003. In 2003, Apple released the iLife package, containing improved versions of iDVD, iMovie, iPhoto, and iTunes. Apple continued its digital lifestyle strategy by launching iTunes Music Store online in 2003, In 2003, Apple released the world’s fastest PC (Mac G5).