Apple Ipod Advertisement Evaluation

How many people worldwide love to listen to their own elegant style of music? Well with the new Apple Ipod you have the power to listen to your flavour of tunes that gets your blood flowing or just brings back your fondest memories. Absolutely no one could turn down an opportunity to liven up a bad day with a fantastic song. The Apple Ipod is â€Å"probably the best† technology the music industry could grant you. One of the best ways to show people how the product will help you is by advertising on the television because it shows people exactly what the product will do for you and how it will make you a better person. As I found the commercial on the Internet I do not know when the commercial was first aired. But as the target audiences is mainly twelve year olds and all those above (12+) this keeps is short, the duration of the advert is thirty seconds with twenty clips. With a slide only being a couple of seconds long there is a large quantity to take in on the visual imagery of this advertisement. Basically the main sequences are Silhouettes dancing along to the song Flathead by Fratellis. Apple has picked the song Flathead because it makes you click your fingers, so it is powerful and makes you attracted to the screen because of the catchy song. The Song plays throughout the whole commercial without any voice-overs. The song produces energy a qualities important to the sequence through their teenaged years. When the commercial starts the image is a pink male Silhouetted body holding an Ipod stood in the centre of the screen; behind him is a blue background with thin pink and green lines passing behind his body, he is shaking his body to the beat of the music and clapping, his Ipod against his waist. You can distinguish the Ipod because it is the only white object on the screen; the bright colours make the audiences automatically drawn to the television screen. It would appeal to both genders because it shows the male is not troubled of any feminine signals he may be receiving by the audience due to the colours; he is obviously comfortable to express his sexuality with the way the colours are expressed. Then for a split second the screen changes to pink and purple with a full body shot of a silhouetted man waving his left arm in the air; again to the beat at the end of the clip a creamer pink lightning bolt strikes across the man's body, This is powerful because the jolt of lightning gives the viewers a slight flinch, and keeps the attention fixed to the screen. Even though you don't know what the people look like you would still communicate with people in the advert because the viewer is made to feel like they should the like the silhouette. The fact you don't know exactly what they look like is powerful because it could indicate that it could be any one, even the customers; the outline of the character is also powerful because it is surreal and not fixed to one human image. The next clip is of a man wearing a trilby style of hat he is a blue and pink background colour, again the Ipod is in his hand whilst he dances. He shows you the Ipod on this angle because he is showing you how thin it is, he is showing the audience this because this will make the product more appealing because the customers do not want to carry a â€Å"brick† in their pocket all the time and makes the other music player products unpopular. The contrast in colours between the background and the silhouette is also very important because then the audience can easily distinguish between the foreground activity and contrasting background. This is can influential towards the viewers because it makes them what to buy the product due to the fashion that the viewer has seen on the silhouette on the commercial. Another pink silhouette of a man, but the background is blue it still shows the contrast of colour and also shows a mixed personality at the same time. He is kicking his smart and snazzy shoes towards the camera; it makes male viewers feel like they need shoes like the silhouette so the has to go out and get some like the silhouette for the reason that it looks fashionable but at the same time also influences male to also get an Ipod. The next clip is of the first person in the commercial, you can tell since the Silhouette shape and background go back to the same colours as the first clip; so the some of the silhouettes have a individual colour. The way he is jumping in the air waving his arms round like a lunatic suggests that he is have a really good time and he is basically â€Å"freaking out†, another reason that the viewer should buy it because commercial is sending the message the viewer that the silhouettes are having a good time so why shouldn't the customers. An orange silhouette woman is in the next set of slides; it is a headshot specifically so that you can only see her earphones; they stand out specifically because it shows how perfectly slot in the silhouette's ears even when she is dancing. She has long hair and it waves when she jumps and moves to the sound of the music. The silhouette Dances is like so is non-conformity; so the message is sent to the viewers is that Ipods will set you free from all rules. In the next clip their stands a turquoise woman that shows the Ipod in the front of the shot; it is the main focus on the screen so that the viewers eyes cannot be averted from it, it also shows you the Ipod like this because it shows exactly what the Ipod looks like. Going from person to person suggesting that a lot of people like dancing to this song because it is popular or even any song on an Ipod because it is also easily carried and has a large memory so you can listen to a wide variety of the viewers idolised songs. A few clips ahead there is a clip of a man's feet that is one of the first of the clips where you don't see the Ipod at all. It shows how feet are moving to the rhythm of the music. The next clip the are two pink figures on a aqua back ground standing one on the left the other on the right; they jump in the air and a purple figure drops down from the top right to the centre of the screen. They all land at the same time and dance individually, this is a moment of intense movement as the viewer looks at the screen and it fills their body with energy; some of the cloths that they wear are quite smart so it makes you want to associate more with them. Following six more clips there are two pink Silhouettes of a man and a woman; they both dance together so it suggesting that buying an Ipod makes couples might want to dance together; it makes the audience feel as if they could get closer to their partners by buying two Ipods and suggests relationships will be better. When the text says â€Å"iPod + Itunes† it is basically saying if a person gets this Apple Ipod and any of the Itunes available you could possibly be like any the people you have seen in the advertisement. The penultimate clip is again of the couple that where dancing together; you can tell because they are the same shape, the woman walks pushing her male partner off the set so you know the advertisement is going to be over, it suggests who wears the trousers of the relationship which appears to be most female viewers around the world. Conclusively finished with a picture of the Apple logo then it no longer needs any text because it is then obvious to the viewers that this is an Apple product. The analysis of the commercial should have been undertaken to make shore that the colourful stroking images would not be dangerous towards to anybody suffering from epilepsy. A mistake that was also recently make by the advertising agency promoting the soon coming 2012Olympics. Music devices are very common, but what makes this Ipod special is they look good and they are fashionable. I would rate the advertisements effectiveness 8/10 because you could make all the clips more memorable rather than short ones, but it has a very catchy song. So it will stick in your mind along with the Apple brands, mainly the Ipod.